15 Sep Difference Between a .com and a .com.ng Domain Name Extension
When purchasing a domain name for your business, one will be faced with question of which domain name extension to use, most Nigerian websites are faced with whether to use a .com or a .com.ng. Both domain name extensions are good but the difference lies in the purpose of the website you want to build and its SEO implications. From my own point of view, it is advisable to use a .ng TLD(Top-Level-Domain) if your business is located in Nigeria and if majority of its traffic would be coming from Nigeria, what really matters is the content on the website, search engines have evolved drastically, they can tell what your content is all about regardless of its domain name extension. Here are some differences between a .com and a .com.ng TLDs
Differences between .com and .com.ng TLDs
• Having a .com.ng TLD tells search crawlers that the contents of your website is intended for Nigerians.
• The .com domain extension is a generic Top-Level-Domain(gTLD) while the .com.ng domain name extension is a country-code Top-Level-Domain(ccTLD).
• The registry delegated to managing the .com TLD by ICANN (International Corporation for Assigned Names and Numbers) is Verisign while the registry assigned to manage the .com.ng ccTLD is NIRA(Nigeria Internet Registration Association).
• .com TLD is usually used for international commercial websites while .com.ng is usually used for Nigerian based commercial websites.
• Purchasing a .com domain extension is more expensive when compared to a .com.ng domain extension.
• A .com domain extension would be prioritized on international search queries while a .com.ng would prioritized on Nigerian based search engine queries provided both domains have similar domain and page authority.
• The availability of registering a .com domain name is low as compared to registering a .com.ng domain name because most keyword .com domain names have already been taken.
What is a Top-Level-Domain?
Top level domain refers to the domain name extension, it is the last segment of any given domain name, the part that comes after the dot sign. For example, the domain name dropletsweb.com has a TLD of .com while the domain name dropletsweb.com.ng has a TLD of .com.ng the difference between the two domain names is that the first has a generic TLD while the second domain carries a country-code TLD.
ICANN (International Corporation for Assigned Names and Numbers) is responsible for coordinating domain names and IP addresses for the internet. The responsibility of managing most TLDs is delegated to specific organizations by ICANN. Verisign Registry is responsible for managing the .com gTLD while NIRA Registry is responsible for managing the .ng ccTLD which includes .com.ng, .edu.ng, .ng, .mobi.ng amongst others.
Types of Top Level Domains
There are various types of top level domains such as;
1. Generic Top-Level-Domains(gTLD); These are the most popular top level domains and they include, .com(commercial), .edu(educational), .net(network), .org (non-profit organization)
2. Country-Code Top-Level-Domain(ccTLD); This is a two letters domain system established for countries or territories. For example, .ng represents Nigeria, .au represents Australia. Each ccTLD is managed by a specific registry accredited by ICANN, the .ng ccTLD is managed by NIRA (Nigeria Internet Registration Association)
3. Sponsored Top-Level-Domains; These TLDs are controlled by private organizations that establish and enforce rules regarding the use of its TLD.
4. Infrastructure Top-Level-Domain; This category of TLD is restricted to the .arpa TLD, it is managed by the IANA(Internet Assigned Numbers Authority) for the IETF(Internet Engineering Task Force)
SEO Implications of using a .com.ng ccTLD